Everett Laidlaw is an independent creative consultant helping art, design, and cultural institutions amplify their voices and develop meaningful, memorable, and lasting connections with their audiences.
Designing and delivering clever, bespoke solutions to the challenges facing the cultural industry.
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In the dynamic cultural industry, museums, galleries, non-profits, and more need to develop and maintain concerted strategies for achieving specific goals. Whether designing for fundraising, audience growth, or business development, let’s identify the challenge and work together to design a solution-oriented strategy.
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We’ve landed on the right strategy to achieve our goals — now it's time to bring that strategy to life. Whether we’re producing engaging content, planning a social campaign, or launching a rebrand, we’ll bring together best-in-class creatives and vendors to deliver memorable experiences to your audiences and stakeholders.
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Every brand is a conversation. Working together, we'll identify your organization's core values and work to ensure that those values are conveyed to your audience across every touchpoint.
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Effective communication starts with identifying and understanding your audience. We’ll work together to develop audience profiles and determine the most thoughtful and efficient avenues for meaningful connection.
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The tools and platforms available to digital marketers are increasingly powerful and complex. Let's leverage the key drivers for our goals, including organic and paid social media, SEO & SEM, email, UX / UI, and more.